Tom Barfield's blog

Personal musings of a young journalist in London

Financial Times bursts out of Apple straitjacket

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Screenshot of FT HTML5 web app announcement

Well, will you look at that. Techdirt and All Things D are reporting that the Financial Times is the first major media organisation (in the UK, at least) to figure out that Apple doesn’t have publishers’ best interests at heart and that apps for individual platforms might not be the best way to get their content out to their readers. They’ve launched an HTML5 web app and are encouraging users to switch to using it in preference to the installable variety – calling it a “new, faster, more complete app which is available from your browser rather than an app store”. The web app even keeps content accessible when the device has no connection.

This does ever so slightly echo the themes of a couple of blog posts I’ve written here and over at the Graduate Times, arguing that Apple is a poor choice of gatekeeper and one which will have an adverse effect on news content, to the detriment of readers’ and viewers’ understanding of and access to the news, and that development time spent on platform-specific apps is a money black hole that news operations would be better off avoiding in favour of HTML5.

Here’s hoping all the other papers and broadcasters who seem to think that the only mobile users who matter are clutching an iPhone or iPad follow suit sooner, rather than later.

And here’s hoping the Almighty Steve will be comforted by the Bond-villain-esque new headquarters he’s asking the city of Cupertino to give him planning permission for.

 

 

 

 

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Written by Tom Barfield

June 8, 2011 at 7:18 am

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